Rajendra K Aneja, has over 30 years of experience in General Management, Marketing, Customer service, and Corporate Affairs. Rajendra Aneja had been associated with Hindustan Lever for 28 years, since 1976. At Hindustan Lever, he dealt with a diverse range of products, and assignments. He has also worked in Unilever Brazil and later as Managing Director of a Unilever in Tanzania, Africa.
Rajendra Aneja has worked in the Middle East, as the CEO of a Retail group and also of a Foods Company. As a part of Lever, he has been closely involved with sales & marketing restructuring/projects in Brazil, Colombia, Venezuela, Ecuador, Sri Lanka, and many other countries.
Rajendra Aneja has authored a Book entitled, "Agenda For a New India". He has written over 1000 articles on management, sales, marketing, politics and economics for the press in India and abroad. He has been frequently quoted by prestigious newspapers and magazines. As quoted by The Economic Times (India) Rajendra Aneja "is the brains behind the rural thrust of Hindustan Lever".
PROFESSIONAL EXPERIENCE
- Managing Director, General Management, Marketing, Customer service, Corporate Affairs, with Unilever in India, Latin America, Africa.
- CEO, Retail in fashion, cosmetics, electronics, etc., and, retail + manufacturing of Foods in the Middle East. 6 years.
- A. F. Ferguson & Co., Management consulting division
EDUCATION
- AMP, Harvard Business School, Harvard University
- "Managing Corporate Boards", Harvard Business School
- Managing and Transforming Professional Service Firms – Harvard Business School
- Leadership Program, John Kennedy School of Government, Harvard University
- MMS, Bajaj Institute of Management Studies, Mumbai University
- Bachelor of Commerce, Sydenham College Commerce Economics, Mumbai University
PROFESSIONAL COURSES AND AFFILIATIONS
- Eight Programmes: Unilever Four Acres
- Twenty Programmes: Unilever India
- Language training London: Portuguese, Kiswahili
- Plus Training programmes in Acting, Monologues delivery, Public-speaking, Advanced computers, etc.
- Class Secretary, AMP 2008 Harvard
- Treasurer Harvard Club of Mumbai Chapter
- Selection Committee 2013, 2014, Alumni, Harvard Kennedy School of Government
PROFESSIONAL MEMBERSHIPS AND AFFILIATIONS
- Fellow Member, Institute of Chartered Accountants of India
- Deputy President, Asian Confederation of Institute of Internal Auditors
- Member, Global Advocacy Committee, Institute of Internal Auditors, USA
- Member, Advisory Council of Bharti Institute of Public Policy
- Ex-President, Institute of Internal Auditors, India
HONOURS AND AWARDS
- 'Growth Award', Unilever Global Chairman
- Four Awards, Government of Tanzania
- Sir Dorabji Tata Special Scholar
- ‘Rotary Award’, Best Student
- Merit Scholar: Government of India
LECTURED AT VARIOUS INSTITUTES
- Tata Management Training Centre
- Glaxo Global CEOs’ meeting of leading Multinational, in London/Vietnam
- Kellogg School, Chicago, USA
- Bombay University, Bajaj Institute of Management Studies
- Bombay University, Sydenham college of Management
SPECIFIC ASSIGNMENTS HANDLED
- Launch of Mass Market Products {Award from the Brazilian Marketing Society for New Paradigms
- Restructuring of Distribution and selling systems across countries/continents
- Tapping Rural markets, slum markets {Covered in special features in Financial Times, UK
KEY STRATEGY STUDIES
- Global Customer service Strategy, Unilever Worldwide
- Foods Strategy for Unilever India
- 5 Year, Retail Strategy, Retail Middle East
- Indian Retail Trade: 10 year forecast study
- 5 Years Business Plan, Tanzania/ Africa
- Mass Markets, strategy: Latin America
- Crisis Management Strategy: Unilever India
