Maximising Rural Potential
Across the world in developing countries, rural markets are growing faster than urban markets. At present, 30% to 50% of the consumer product market in developing countries is in rural areas. Significantly, 50% of the total market for many products in India is in the villages.
We have extensive experience in rural marketing in India and developing countries in Asia, Africa, Latin America and the Middle East. Distribution is a major challenge in villages due to a scattered consumer base. We use our expertise to formulate a Rural Marketing Strategy for organisations. We also help to execute these strategies in village streets and bazaars.
About 35% of the world population lives in slums. We help organisations to study the characteristics of slum markets, evolve appropriate distribution channels and build a loyal clientele.
150% of markets in developing countries: Potential
2New paradigms required
3Distribution, Promotions, Customer-service
4Coverage, Manpower planning
5Launching new products.