Distribution Effectiveness

Effective distribution is the key to success of any brand; robust distribution and customer-service systems enable deeper penetration of products and services and resilience in the face of new market entrants. Without strong distribution, organisations lose market shares.

We assess the appropriateness and effectiveness of a distribution system to ensure its alignment with organisational goals and market requirements. We restructure existing systems to strengthen them. For organisations looking to launch new products or enter into new markets, we build optimum distribution and customer-service systems.

1Adequacy, robustness: structures

2Review of reach, width, depth

3Coverage, norms, adequacies

4Systems, processes

5Ensure: Quantifiable results.

Harvesting Rural Markets