Ensuring rapid and lasting penetration of a new product or service requires meticulous planning and an understanding of consumers and markets.
Our comprehensive launch plans cover identifying emerging product categories, brand positioning, advertising and promotional activities, a "Route to Market" and product pricing strategies. Measuring and benchmarking performance indicators ensure execution excellence. Finally, we implement our strategies through our client’s team.
1Identifying potential winners! Positioning, branding
2Processes, steps in launching new brands
3Planning field activities
4Generating consumer trial